TaskFlow Company Overview

Welcome to TaskFlow! This is your fictional company throughout the Cursor PM Course.

Company Background

Founded: 2021
Headquarters: San Francisco, CA
Stage: Series B ($20M raised)
Employees: 50 people

Team Structure

Product (5 people):

• Sarah Chen - Head of Product
• You - Senior PM (that’s you!)
• Alex Rivera - PM, Mobile & Growth
• 2 Associate PMs

Engineering (15 people):

• Mike Rodriguez - CTO
• 3 Engineering Leads
• 12 Engineers (frontend, backend, mobile)

Design (3 people):

• Jordan Kim - Head of Design
• 2 Product Designers

Go-to-Market (20 people):

• Sales: 8 people
• Marketing: 6 people
• Customer Success: 6 people

Operations (7 people):

• CEO, CFO, Head of People, IT, Legal, Office Manager, Recruiting

Company Mission

Mission: Empower remote teams to collaborate seamlessly through intelligent project management.

Vision: Become the default project management tool for modern remote-first companies.

Values:

• User-first: Every decision starts with user needs
• Transparency: Default to open communication
• Speed: Move fast, iterate quickly, learn continuously
• Balance: Sustainable pace, no hero culture
• Simplicity: Complex problems, simple solutions

Business Metrics

Current Status:

• Revenue: $2.5M ARR (Annual Recurring Revenue)
• Growth: 15% MoM (Month-over-Month)
• Users: 10,000 active users across 800+ companies
• Retention: 92% monthly active user retention
• NPS: 45 (strong word-of-mouth growth)

Target Metrics (12 months):

• Revenue: $10M ARR
• Users: 50,000 active users
• Enterprise: 50+ enterprise customers (500+ seats each)